Fundamentals of International Business
Delve into international business strategies to understand how companies successfully expand into international markets on this international business course.
Who is the course for?
This course is designed for business professionals, new and aspiring line managers, or companies that want to operate internationally.
What will you achieve?
By the end of the course, you‘ll be able to…
Evaluate the role of economic analysis within international business contexts and appreciate the economic underpinnings of business strategy in international settings.
Synthesize various models of competitive analysis to assess strategic behaviour in international business.
Evaluate the complex competitive scenarios at both the firm and industry level to international business.
Apply theoretical and practical knowledge of competitive strategies in the context of globalisation, particularly major entry and exit strategies of international business.
Evaluate information from a wide range of sources to demonstrate research skills, and demonstrate the capacity to document the outcomes in international economics and business strategies with sound analysis and recommendations.