Strategic Planning – Business Strategy Course
Master the fundamentals of strategic planning and strategic leadership on this short course, from target markets to the Boston Consulting Group matrix.
Who is the course for?
This course is designed for intermediate-level business managers and students to gain more knowledge about strategy and globalisation. This course aims to equip you with the concepts, framework and techniques needed for better environmental scanning.
You can enhance your learning experience by following related courses, designed by Coventry University:
An Introduction to Macro Environmental Analysis and Business Strategy
Internal Analysis of a Company: From Value Chain to SWOT Analysis
Competitor Analysis: From Business Level Strategy to Organisational Structures
Strategic Goals: How to Master Corporate Strategy
What will you achieve?
By the end of the course, you‘ll be able to…
Discuss the nature and importance of strategic choices
Explain the importance of course portfolio management