Introduction to Macro Environmental Analysis and Business Strategy
Learn the fundamentals of macroeconomics, macro environment analysis and business strategy, with topics including PESTLE analysis and benefits of globalisation.
Who is the course for?
This course is designed for intermediate-level business managers and students to gain more knowledge about strategy and globalisation. This course aims to equip you with the concepts, framework and techniques needed for better environmental scanning.
You can enhance your learning experience by following related courses, designed by Coventry University:
Internal Analysis of a Company: From Value Chain to SWOT Analysis
Competitor Analysis: From Business Level Strategy to Organisational Structures
Strategic Goals: How to Master Corporate Strategy
Strategic Planning: Target Markets and Business Decision-Making
What will you achieve?
By the end of the course, you‘ll be able to…
Demonstrate a good understanding of the concept of strategy
Explore the effects of globalisation on a firm’s strategy
Explain the concepts of a Macro environment