Introduction to Macro Environmental Analysis and Business Strategy

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Beginner

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Last updated on May 24, 2024 4:54 am

Learn the fundamentals of macroeconomics, macro environment analysis and business strategy, with topics including PESTLE analysis and benefits of globalisation.

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Who is the course for?

This course is designed for intermediate-level business managers and students to gain more knowledge about strategy and globalisation. This course aims to equip you with the concepts, framework and techniques needed for better environmental scanning.

You can enhance your learning experience by following related courses, designed by Coventry University:

Internal Analysis of a Company: From Value Chain to SWOT Analysis

Competitor Analysis: From Business Level Strategy to Organisational Structures

Strategic Goals: How to Master Corporate Strategy

Strategic Planning: Target Markets and Business Decision-Making

What will you achieve?

By the end of the course, you‘ll be able to…

Demonstrate a good understanding of the concept of strategy

Explore the effects of globalisation on a firm’s strategy

Explain the concepts of a Macro environment

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    Introduction to Macro Environmental Analysis and Business Strategy
    Introduction to Macro Environmental Analysis and Business Strategy
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