Principles of User Experience and Business Accessibility
Learn UX and business accessibility: good UX design, information architecture, hiring UX experts, mobile store UX and designing for disabilities.
Many people live with disabilities that make websites and apps hard to use, and good design helps every visitor find their way. This course covers user experience (UX) and thinking like a customer rather than a business owner, the characteristics of good UX design, information architecture (IA) for organizing content, when and how to hire UX and IA experts, improving a mobile store’s UX, the types of impairment users face, and designing for business accessibility.
What You Will Achieve
- Explain how UX attracts and keeps customers and what makes a good UX design
- Organize website information with information architecture
- Decide when to hire UX and IA experts and how to go about it
- Make a website or app more accessible and easier to navigate
Program Overview
User Experience and Information Architecture
Designing sites and apps around the customer.
- Developing great user experience
- Introduction to information architecture
- Improving a mobile store’s UX
Business Accessibility
Making websites and apps work for people with disabilities.
- Introduction to business accessibility
- Business accessibility design
Certificate Awarded (Paid)
Pass the final course assessment to earn it. The course is free to study; the certificate is optional and has a fee.
Job Outlook
UX and accessibility knowledge helps digital marketers, online store owners and customer experience teams.
- Digital Marketing Specialist
- Customer Service Manager
Good for: Business owners and marketers who run a website, app or online store.
Keep in mind: It is a business-focused overview, so it does not teach design software or the technical accessibility standards developers use.
Bottom line: A practical business introduction to UX, information architecture and accessibility.
Frequently Asked Questions
Does the course cover information architecture?
Yes. It defines information architecture and explains how it helps you organize the information on your website effectively.
Does it cover accessibility?
Yes. It analyzes the kinds of impairments people face and how to design websites and apps that suit people living with disabilities.
Does it cover mobile apps?
Yes. A lesson covers improving your mobile store's UX, and the course identifies factors that make a website or app more interactive and easy to navigate.
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