Automotive Sales Management Programme Part 7
Learn essential skills to excel in car sales management. Overcome objections and handle complaints professionally for successful outcomes. Expand your knowledge with 20+ proven methods to convert more customers. Gain expertise in dealing with customer complaints and reinforcing relationships. Bonus lectures on social media and effective handovers. Perfect for new and existing managers, aspiring sales managers, and individuals considering a career in car sales.
What you’ll learn
- Increase your ability to overcome objections in car sales & professionally handle complaints with successful outcomes for both the dealership and the customer
Two of the key skills of any manager is the ability to second face and overcome objections and to successfully deal with customer complaints. In this section of the course you will learn how to execute both of these scenarios. Having worked with many managers over the years it has always surprised me how many have just one method to overcome a customer’s objection to buying a vehicle or one of our value added products. This section builds on the methods outlined in Automotive Sales Management Programme Part 6 Finance and Insurance. During these lectures you will discover over 20 ways to overcome an objection. By having a variety of options, you will be able to successfully convert more customers.
It is has always made me frustrated that on becoming a manager, an individual is not formally trained in how to deal with customer complaints. As the figurehead of the department you become the focus of customers when they feel your business has failed them. Most managers in our industry learn from their mistakes in this area. However, why would we wish to sacrifice customer relationships needlessly. In these lectures you will be guided through the 12 steps to taking ownership of customer complaints which result in reinforced relationships.
As an added bonus you will also receive two additional lectures.
1. Social Media – in this lecture we discuss how to get the best results when using social media.
2. Handovers – In this lecture I will guide you around a vehicle, pointing out the things that a seldom done on handovers but make the biggest impact on customers survey returns and maximum satisfaction.
Enjoy the course.
Who this course is for:
- New and Existing Managers in the Automotive Industry
- For all aspiring and existing Automotive Sales Managers
- Business Managers who wish to advance to car sales manager
- Sales Controller who wish to advance to car sales manager
- Individuals who are considering a career in car sales
- Sales Executives in car sales
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