How to Master Corporate Strategy
Explore the value of strategic actions for business on this two-week course, covering foreign market entry strategies and types of corporate level strategy.
Who is the course for?
This course is designed for intermediate-level business managers and students to gain more knowledge about strategy and globalisation. This course aims to equip you with the concepts, framework and techniques needed for better environmental scanning.
You can enhance your learning experience by following related courses, designed by Coventry University:
An Introduction to Macro Environmental Analysis and Business Strategy
Internal Analysis of a Company: From Value Chain to SWOT Analysis
Competitor Analysis: From Business Level Strategy to Organisational Structures
Strategic Planning: Target Markets and Business Decision-Making
What will you achieve?
By the end of the course, you‘ll be able to…
Discuss the nature and importance of stakeholder analysis
Explore modes for entering international markets