Commercial Photography: Find Your Authentic Style

When it comes to photography, finding your style can open a whole new world of possibilities. Commercial photographer and director Aleksandra Kingo is known for the witty, colorful photographs she creates. She has worked with clients including Virgin Atlantic, Glenlivet Whisky, Miu Miu, and Kenzo and shares her work with over 50K followers on Instagram.

In this course, Aleksandra teaches you how to find your own visual identity and build a portfolio that appeals to commercial clients. Learn to create a set of unique photographs that reflect your creative vision. Are you ready to kick-start your career as a commercial photographer?

Begin by getting to know Aleksandra. She talks you through her journey to becoming a commercial photographer and how her style has changed throughout the years. Then discover the influences which inspire her as a creative.

Explore how to identify and develop your personal style and how to come up with creative concepts that align with it. Hear Aleksandra’s tips for creating a strong portfolio before diving into conceptual photography, what it is, and how to define your own concept. Learn how to make your images stand out through set design, styling, and color. Discover how to communicate your ideas and create a ‘shooting bible’ in preparation for your photoshoot. Then, take a look at the different equipment and materials needed for this course.

Go behind the scenes of Aleksandra’s test shoot. Start by preparing your equipment before moving on to set design and composition for three different shots. Aleksandra shares her tips on everything from lighting and props to directing your model for a professional end result.

Delve into the post-production process. Learn how to select shots on Capture One and export and save your files. Then discover tips for retouching your photos. To finish the course, Aleksandra shares her advice for putting your photos into a portfolio and promoting yourself and your work.