Content Marketing: Creating Content for Digital Marketing
Plan, create, and optimise content to drive your digital marketing objectives and successfully reach your target audience with this online course from The Open University.
Who is the course for?
This course is designed for anyone who would like to increase their awareness and understanding of digital marketing. You don’t need any prior digital marketing knowledge, although any work experience will help contextualise and enhance your learning.
What topics will you cover?
What is content marketing?
Identify the challenges of content marketing
Learn how to align content marketing with stages of the user journey and personas
Content marketing channel considerations
Best practice content marketing
Content marketing optimisation
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