Conversion Tracking Made Easy
What you’ll learn
- Learn what you can accomplish with conversion tracking
- Learn how to set up GA4 & GTM for a website
- Learn how to generate GA4 events via GTM that you can mark as conversions
- Discover how to import GA4 conversions into Google Ads
- Learn how to set up conversion tracking in Google Ads and bid on these conversions
Learn how to set up conversion tracking for your website or landing page by using GA4 and Google Tag Manager in the simplest of ways. After this course, you’ll be set up for success to accurately track the relevant conversions for your digital marketing efforts and be able to report on the value that these digital initiatives bring to your business and organization.
Understanding the impact of your online marketing efforts is crucial for the success of your business. Whether you’re running a small startup or a large corporation, knowing how to track conversions on your website or landing page can significantly enhance your digital marketing strategy. That’s where this comprehensive course comes in, designed to guide you through the process of setting up conversion tracking using Google Analytics 4 (GA4) and Google Tag Manager (GTM) in the most straightforward manner possible.
Who Should Enroll?
This course is ideal for anyone looking to enhance their digital marketing skills, including:
Digital marketers seeking to improve their analytics and conversion tracking capabilities.
Business owners needing to understand the impact of their online marketing efforts.
Marketing students, recent graduates, or entry-level marketing professionals aiming to add practical skills to their resume.
Enroll today, and strengthen your digital marketing skillset.
Who this course is for:
- Marketing or business professionals looking to understand conversion tracking
- Entry-level marketers wishing to revamp their knowledge and get ahead
- Marketing practitioners looking to update their conversion tracking skills
- Any person who wishes to use the Google tech stack to run ads and implement conversion tracking
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