Copywriting for Content Marketing

0
Language

Level

Beginner

Certificate

Paid

Access

Free

Last updated on December 11, 2023 12:59 pm

Gain essential copywriting skills to write content marketing that builds your brand, drives sales, and improves engagement with this online course from the Chartered Institute of Marketing.

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Who is the course for?

This course is designed for anybody who wants to understand more about copywriting for content marketing.

You don’t need any previous knowledge or experience.

What topics will you cover?

• Explore the purpose in copywriting for content marketing • Create key messages and content pillars • Produce content using the Hero, Hub and Hygiene model

• Develop, manage and write blog posts • Assessthe role of copywriters as ghostwriters • Explore how to create thought leadership content

What will you achieve?

By the end of the course, you‘ll be able to…

Explain the purpose in copywriting for content marketing

Create key messages and content pillars

Produce content using the Hero, Hub and Hygiene model

Develop, manage and write blog posts

Assess the role of copywriters as ghostwriters

Explore how to create thought leadership content

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