Digital Marketing Analytics and Measurement: Reporting Dashboards
Learn to use reporting dashboards to understand the value of your digital marketing activity and interactions between channels with this online course from The Open University and Target Internet.
Who is the course for?
This course is ideal for those who are interested in using web and channel analytics to get more from their digital marketing activity.
It will be of particular interest to anyone wishing to further their studies and practical knowledge of marketing, communications, and business.
What topics will you cover?
Reporting dashboards in perspective
Setting up primary goals
Channel Key Performance Indicators
Channel contribution for attribution
Using reporting dashboards for insights and planning
What will you achieve?
By the end of the course, you‘ll be able to…
Explore the role of reporting dashboards and how they can help gain insights that may be missed in web or channel analytics
Examine how to collect the appropriate data for reporting dashboards from channel and web analytics
Explore the role of contribution modelling in creating effective dashboards
Apply the use of reporting dashboards to gain insights and plan future activity