Digital Marketing Fundamentals
Master the fundamentals of digital marketing, including AIDA principles, paid advertising, social media, and email marketing. Perfect for marketers, consultants, salespeople, business owners, and entrepreneurs.
What you’ll learn
- Digital Marketing
- AIDA Principles
- Paid Advertising Concepts
- Managing a digital marketing budget
- Calculating the customer lifetime value
- Exploring the benefits of social media
- Effective email marketing
Welcome to the fundamentals to digital marketing!
The world of marketing is evolving at a rapid pace, with the introduction of digital marketing regularly introducing new channels and services – increasing the opportunities you have for business exposure and customer engagement. It’s a difficult world to navigate even for the most experienced marketers, so this course is the perfect introduction and overview to digital marketing.
We’ll be exploring the following aspects to help you gain the confidence you need to become a successful digital marketer.
Understanding the buyer journey
The AIDA model
Personalising your marketing
Paid advertising essentials
Creating an advertising budget
Growing your business with social media
Selecting the right marketing channels
Effective email marketing
By the end of this course, you’ll be creating multiple journeys to develop audience interest, interaction and engagement with confidence. You will be using the AIDA framework to build quality content, using paid advertising effectively and have an enhanced understanding of the right marketing channels to achieve your marketing end goals.
This course is aimed at both introductory and experienced marketers, covering the core fundamentals to every digital marketing campaign.
This course is part of a business series, with the following courses also available to develop your marketing in business skillset:
Implementing an agile approach to project management
How to communicate your vision & values
Mastering the art of selling
Mastering assertive communication
Who this course is for:
- Marketers
- Junior marketing consultants
- Sales people
- Business Owners
- Entrepreneurs
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