Digital Marketing for Hoteliers – Digital Marketing Course
Learn practical skills to design a digital marketing strategy for a hotel and hospitality enterprise with digital marketing experts with the Swiss Education Group.
Who is the course for?
This course is primarily designed for beginners (entry level) and middle management workers that would like to develop digital know-how and skills-set and improve the overall business digital footprint.
It’s also suited to freelancers that would like to offer digital marketing services, those looking to change careers and work on strategies for newer marketing channels, marketing professionals holding a BBA or MBA degree, sales professionals, business development executives, and other people working within the wider marketing field.
What topics will you cover?
Digital Marketing Jargon
Website Audit
Target Market (Segmentation)
Content Marketing (From Traditional to Digital)
Social Media Platforms
Online Advertising and Analytics
Online Travel Agencies (OTA’s)
What will you achieve?
By the end of the course, you‘ll be able to…
Identify Digital Marketing Terminology
Compare different types of digital media channels and platforms
Investigate the different types of target market, their needs and expectations
Explore digital data and how to evaluate results
Apply a website and social media audit
Design a customised marketing strategy
