How to Develop Your Social Media Content Strategy

0
Language

Level

Beginner

Certificate

Paid

Access

Free

Last updated on March 3, 2024 7:59 pm

Discover how to create a social media content strategy. This course looks at content formats, paid vs. free content, and developing planned and reactive content.

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Who is the course for?

This digital marketing course is aimed at current or aspiring social media managers.

It is assumed learners will have created social content as part of a multichannel marketing campaign, and have a basic understanding of social media metrics.

What topics will you cover?

Week 1

Aligning your audience and social platforms

Paid, owned and earned social media

Funding your social media channels

Justifying your budget

Week 2

Defining content pillars

Content format

Week 3

Planning your social media content

Reactive and planned social media content development

Tips for implementing your content plan

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    How to Develop Your Social Media Content Strategy
    How to Develop Your Social Media Content Strategy
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