How to Develop Your Social Media Content Strategy
Discover how to create a social media content strategy. This course looks at content formats, paid vs. free content, and developing planned and reactive content.
Who is the course for?
This digital marketing course is aimed at current or aspiring social media managers.
It is assumed learners will have created social content as part of a multichannel marketing campaign, and have a basic understanding of social media metrics.
What topics will you cover?
Week 1
Aligning your audience and social platforms
Paid, owned and earned social media
Funding your social media channels
Justifying your budget
Week 2
Defining content pillars
Content format
Week 3
Planning your social media content
Reactive and planned social media content development
Tips for implementing your content plan
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