Fundamentals of Digital Marketing
Learn the fundamentals of digital marketing, including SEO, SEM, content marketing, and social media. Perfect for beginners wanting to dive into the world of digital marketing.
What you’ll learn
- What is Digital Marketing
- Why Digital Marketing
- Types of Digital Marketing
- Demo on SEO and YouTube Optimization
- How To Do It
- Content Marketing
- Social Media Marketing
- Search Engine Optimization
- Search Engine Marketing
- Affiliate Marketing
In the ever-evolving marketing landscape, it has become imperative for a business to integrate digital marketing efforts into its overall marketing strategy. Students in this course will explore the development, production, and implementation of digital-marketing delivery methods including, but not limited to, email marketing, web-based marketing, search engine optimization (SEO), online advertising, and social media. The curriculum will introduce tools to appropriately measure and evaluate the effectiveness of digital marketing campaigns that are designed to improve the experience of the consumer. New trends, as well as key opportunities for innovation, will also be included.
CONTENT MARKETING
Content marketing is defined as the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Well-developed content is the heart of a successful marketing campaign.
Students will learn the following things in this course:
What and Why Digital Marketing
How To Do It
Types of Digital Marketing
Content Marketing
SEO & SEM
Social Media Marketing
Affiliate and Automated Marketing
Pay Per Click(PPC) and Public Relations
Demon on SEO and YouTube Optimization
Nowadays digital marketing is a popular profession and day by it is getting reached in the field of outsourcing. For this reason, I have discussed every topic from the basics in this course. You do not have to worry about the basics. This course is about Fundamentals of Digital Marketing. I have discussed every topic from the basics of Digital Marketing in this course.
Who this course is for:
- For beginners who wants to learn Digital Marketing from the basic.
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