Get Started With Digital Marketing
What is digital marketing and why is it so valuable to businesses in today’s world? Find out with Coventry University Online.
Who is the course for?
This course is designed for anyone interested in learning more about the value of digital marketing.
It may be of particular interest to business managers with a professional or personal interest in managing and implementing digital marketing that contributes to the success of their organisation.
The course is suitable for those with a background in business (corporate or private) or those with relevant work experience.
Please note that the individuals detailed in the ‘Who will you learn with?’ section below, are current staff members and may be subject to change.
What topics will you cover?
Defining digital marketing, its key digital channels and various presences
Understanding digital marketing environment from macro and micro perspectives
The online consumers: the impact of digital technology on consumer behaviour
The value and challenges of digital marketing for business development
What will you achieve?
By the end of the course, you‘ll be able to…
Differentiate between digital marketing and traditional marketing
Define different digital marketing channels and presence
Critique and analyse the opportunities and challenges which emerge from this digital disruption from macro and micro perspectives
Evaluate the impacts of digital technology on consumer behaviour
Reflect on the features of e-consumers in conducting online customer relationship building strategies
Assess the value and challenges of conducting digital marketing strategies for business development
