Get started with your first PROGRAMMATIC Advertising COURSE
Learn the basics of programmatic advertising, including real-time bidding and cost models. This course is perfect for beginners and those with little knowledge in the industry. Suitable for students, advertisers, publishers, and ad agencies. Take the quiz after each section to test your understanding.
What you’ll learn
- Learn what is programmatic advertising
- Understand Real Time Bidding
- Get in-depth understanding about programmatic ecosystem
- Learn about the important Programmatic terminologies and formulae
- Understand Programmatic Cost Models
- Learn about Ad formats and their sizes with examples
What is Programmatic Advertising? How does it work? From where to start? If you are looking for these questions or if you are looking to start your career in the Programmatic industry then this course is for you!
Programmatic Advertising is a vast subject. Innovation is the best part of programmatic. We have seen a shift in technology in the past 20 years and no doubt that Digital industry has played a big role in this change.
This course is specifically designed for people who are curious about the programmatic industry and also for beginners who have almost zero or very less idea about the programmatic industry.
This course is more about basic terminologies & components of the Programmatic Ecosystem.
The curriculum of course –
We are going to talk about a lot of topics, but majorly the discussion will be about –
Programmatic Advertising Terminologies
Understanding how an ad is served via Real-Time Bidding
The Supply & Demand side of the programmatic ecosystem
Standard Ad formats used for Desktop, Mobile & Video Advertising
Definitions & Formulae about Price or Cost Models
and much more!!
To test your knowledge, you can enjoy a quiz after the completion of each important section. Also, try to learn and use the formulae from the resource attached!
Who this course is for:
- Beginners
- Freshers
- Students
- Advertisers
- Publishers
- Ad Agencies
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