Global Marketing: Adaptation vs Standardisation

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Beginner

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Paid

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Free

Last updated on September 4, 2024 3:11 am

Explore the advantages and disadvantages of product adaptation vs standardisation in global marketing strategies with this course from Coventry University.

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Who is the course for?

This course is for anyone interested in global marketing and the process of product adaptation. You may be interested in pursuing a career as a global marketer or already be in the role and looking to increase your knowledge.

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    Global Marketing: Adaptation vs Standardisation
    Global Marketing: Adaptation vs Standardisation
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