Google Ads Paid Search Sales & Media Planning Course

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Certificate

Paid

Language

Level

Beginner

Last updated on March 18, 2025 12:31 pm

Learn how to become more effective in selling Google Ads and conducting successful media planning across the platform. This course is designed for media planners, agency owners, and marketers who want to develop sound strategies and improve their sales and business development skills. Perfect for marketing teams, agency sales reps, and Google Ads PPC specialists. Discover modules on keyword research, performance measurement, campaign development, and more. If you’re looking to enhance your Google Ads knowledge and boost your sales, this course is for you. Contact us for more information.

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What you’ll learn

  • How To Become More Effective In Selling Google Ads & Paid Search Campaigns
  • The Nuances Of The Entire Google Ads Search Platform
  • How To Conduct Successful Media Planning Across Google Ads
  • How Executives, Account Managers & Sales Team Can Oversee Paid Search Teams
  • How To Optimize & Ensure Teams Are Getting The More Leads, Sales & Conversions From Google Ads Campaigns
  • How To Build A Powerful Google Ads Campaign
  • Ways To Do Competitor Research Within Google Search, SEMRUSH, And Other Tools

This course was created for the media planner, sales executive, agency owner, and marketer who does NOT want to learn how to build campaigns in Google Ads.  As an agency owner myself, I wanted to supply my sales team and those who are NOT building and optimizing campaigns a course that at least gives them confidence in selling Google Ads as well as developing media plans with sound strategy and rationale.

We believe PPC & Google Ads specialists would also benefit from this course as it helps you get from behind the clock making and learn how to interface with clients better with more effective sales, business development, and media planning/account manager strategies.

This course is great for:

  • Marketing Teams

  • Agency Owners

  • Agency Sales Reps

  • Account Managers

  • Media Planners

  • Google Ads PPC Specialists

Here are some of the sample modules in this course:

  • Developing A Paid Search Strategy

  • Google Keyword Planner Tool (Conducting Keyword Research)

  • How To Measure Performance & Overall Conversions

  • How To Create Comprehensive Media Plans

  • Steps To Development PPC Campaigns

  • How To Conduct A Google PPC Audit

  • Optimizations Google PPC Team Should Make

  • How To Discern Analytics & Reporting

  • How To Sell Google Search

If you fit in any of these buckets, or simply want to learn more about Propellant Media and our course, let us know if you have any questions.

Who this course is for:

  • Media Planners
  • Digital Agency Owners
  • Google Ads PPC Specialists
  • Agency Sales Reps
  • Account Managers

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    Google Ads Paid Search Sales & Media Planning Course
    Google Ads Paid Search Sales & Media Planning Course
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