How to Use Influencer Marketing in Your Marketing Funnel
Learn how to create a complete influencer marketing strategy, connect with influencers, execute campaigns, and analyze results in this comprehensive course for marketers and business owners. Boost brand awareness, increase conversions, and engage with your target audience using the power of influencer recommendations. Suitable for digital marketers, entrepreneurs, social media marketers, and small businesses.
What you’ll learn
- Understand the current influencer marketing landscape
- Create a complete influencer marketing strategy
- Learn how to classify, find, and identify influencers
- Learn how to connect, outreach, and onboard influencers
- Learn how to execute influencer marketing campaigns
- Learn how to analyse and measure influencer campaigns
Welcome to the Complete Influencer Marketing Course.
With this course, you’ll be able to:
Understand the current influencer marketing landscape
Create a complete influencer marketing strategy
Learn how to classify, find, and identify influencers
Learn how to connect, outreach, and onboard influencers
Learn how to execute influencer marketing campaigns
Learn how to analyse and measure influencer campaigns
This is an end-to-end influencer marketing course for marketers, business owners, and entrepreneurs who’re looking to explore influencers as a marketing channel.
Influencer Marketing can be used in any stage of the marketing funnel and for branding:
Branding
Awareness
Transactions / Conversions
Loyalty
Engagement
Using Influencers is a powerful way to spread awareness about your brand, product, or service and also to boost sales and conversions.
People trust influencer recommendations more than direct banner ads. This is shown by data that has found the average ROI on influencer marketing to be 11X compared to banner ads.
Within influencer marketing, there are different approaches you can take based on the size of your business.
You can choose to work with multiple nano influencers if you’re a startup or local business (at a reasonable price).
If you have a higher budget and you’re looking to spread mass awareness, you can engage a mega influencer – celebrities fall into this category.
In between nano and mega influencers, there are other strategies that you can use to engage Micro and Macro and we will discuss various strategies and approaches to work with influencers.
Who this course is for:
- Digital Marketers
- Entrepreneurs
- Business Owners
- Social Media Marketers
- Small Businesses
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