Innovation: the Fashion Industry
Understand how big fashion retailers innovate and discover the story behind a favourite piece of your clothing.
Who is the course for?
This course is part of the Going to University collection which has been specifically designed for students at schools and colleges. They provide a taster of undergraduate study at the University of Leeds and help students to decide which subject to study at university.
Completion of the courses will also enhance students’ university applications.
The courses can also be used as a teachers’ classroom enrichment resource.
Courses in this collection are also great for people that want an introduction in the specific subjects discussed in each course.
What topics will you cover?
An overview of innovation: defining different types and levels
Case study: incremental innovation at M&S
Innovation in fashion advertising
Fashion innovation outside the retail industry
How to create an educational video
What will you achieve?
By the end of the course, you‘ll be able to…
Explore the different types of innovation and discuss examples of each
Identify the three levels of innovation: incremental, radical, and disruptive
Discuss the different types and levels of innovation in the fashion industry
Evaluate the way in which clothes were marketed in the 1950s compared to today
Explore future directions in fabric and garment innovation and discuss technologies which have impacted on innovation in the fashion industry
Research and report on the history and development of an item of clothing