International Marketing: Definition and Strategy
Gain an introduction to international marketing, understand why businesses go global, and delve into marketing strategies with this course from Coventry University.
Who is the course for?
This course is for anyone looking to increase their knowledge on global marketing and explore some of the ways businesses succeed when entering new markets.
You might work in a global marketer role or looking for an introduction into international marketing.
If you want to develop your knowledge further, you may want to take these courses, from the same provider, that share the same overall learning outcomes:
International Marketing: Cultural Factors
International Marketing: Selection and Market Entry Strategies
International Marketing: Product Adaptation vs Standardisation
International Marketing: Challenges and Opportunities
What will you achieve?
By the end of the course, you‘ll be able to…
Explain the concept of global marketing including the EPRG framework
Identify examples of organisations to apply to each element of the EPRG framework
Reflect upon your own experiences of global marketing
Evaluate the relevance of EPRG in light of the born global phenomena
