Intro to Marketing: Understanding Customers – Online Training

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Level

Beginner

Certificate

Paid

Access

Free

Last updated on March 2, 2024 12:54 am

Discover how to create customer personas, deliver CRM programmes, and develop effective marketing plans with this online marketing course from experts at IDM.

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Who is the course for?

This marketing course is designed for anyone looking to enter a career in marketing and covers the fundamentals to get started in the industry.

It’s also suitable for existing marketers wanting to refresh and improve their skills and knowledge.

If you want to gain more knowledge in this area, try these courses, from the same provider:

Introduction to Marketing: Omnichannel Marketing and Analysis

Introduction to Marketing: Fundamentals of Marketing

What topics will you cover?

An introduction to consumer data

How to segment your customer data

Putting personas into action

Delivering a CRM programme

Using customer data

Developing a CRM Plan

What will you achieve?

By the end of the course, you‘ll be able to…

Use marketing techniques to turn data into valuable actionable information

Analyse your marketing campaigns

Produce a step-by-step plan to improve the marketing activity you do, using insights

Use personas in creating effective marketing communications, matching the right communication channel to the right audience

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    Intro to Marketing: Understanding Customers – Online Training
    Intro to Marketing: Understanding Customers – Online Training
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