Intro to Marketing: Understanding Customers – Online Training
Discover how to create customer personas, deliver CRM programmes, and develop effective marketing plans with this online marketing course from experts at IDM.
Who is the course for?
This marketing course is designed for anyone looking to enter a career in marketing and covers the fundamentals to get started in the industry.
It’s also suitable for existing marketers wanting to refresh and improve their skills and knowledge.
If you want to gain more knowledge in this area, try these courses, from the same provider:
Introduction to Marketing: Omnichannel Marketing and Analysis
Introduction to Marketing: Fundamentals of Marketing
What topics will you cover?
An introduction to consumer data
How to segment your customer data
Putting personas into action
Delivering a CRM programme
Using customer data
Developing a CRM Plan
What will you achieve?
By the end of the course, you‘ll be able to…
Use marketing techniques to turn data into valuable actionable information
Analyse your marketing campaigns
Produce a step-by-step plan to improve the marketing activity you do, using insights
Use personas in creating effective marketing communications, matching the right communication channel to the right audience
