Introduction to Digital Marketing
Learn the basics of digital marketing and master the right strategies for success. This course covers various channels and concepts, including SEO, SEM, social media marketing, and more. Perfect for corporates, CXOs, and students.
What you’ll learn
- Digital marketing roadmap
- Shifting your perspective
- Digital evolution of Media and its vehicle
- Evolution of product in our life
- Evolution of Digital Media and huge impact of platform products
- Print media ruled till 2011 and how Indian advertising industry works
- Indian advertising industry by medium and its spends -2019
- Ad Formats of Indian Digital industry and platform split (2019
- 3 v’s of Indian digital advertising explained with overtaking print media and internet spends (by 2021) and its total adex by 2024
- India’s digital adoption comparison between year 2016 & 2024
- Growing opportunities in Digital
- Happening on internet in a minute and users
- Traditional and digital media ecosystem explained
- Components of Digital Marketing
- Metrics & Types of Advertising on Digital Medium
- Types of Advertising and its examples
- Online customers getting influenced
- Topics covered so far
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Digital marketing is a broad concept and includes various channels like search engine optimization, search engine marketing, email marketing, social media marketing, inbound marketing, content marketing, and web analytics.
The digital strategy should have the right mix from a business and customer perspective. Therefore, the right “digital marketing” plays a key role in a brand’s success. This course helps us learn how to achieve marketing objectives through the application of digital technologies, or, in other words, through the use of electronic communications technology.
Master the basics of digital marketing with our course. In total, there are 16 modules to explore. You will learn in detail about concepts like –
Road map
Shift your perspective
Digital evolution of Media and its vehicle
Evolution of product in our life
Evolution of Digital Media and huge impact of platform products
Print media ruled till 2011 and how Indian advertising industry works
Indian advertising industry by medium and its spends -2019
Ad Formats of Indian Digital industry and platform split (2019
3 v’s of Indian digital advertising
India’s digital adoption comparison between year 2016 & 2024
Growing opportunities in Digital
Happening on internet in a minute and users
Traditional and digital media ecosystem explained
Components of Digital Marketing
Metrics & Types of Advertising on Digital Medium
Types of Advertising and its examples
Online customers getting influenced
Topics covered so far
Various terminologies used in Digital World
Role of Content in Digital Marketing
Challenges faced in Digital Marketing
and many more stuff. Most of the modules are packed with real-world examples to help you turn knowledge into action.
Who this course is for:
- corporates, cxo’s, students
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