Introduction to the Product Management Process
Learn the essential aspects of Product Management in this comprehensive course. From testing hypotheses to managing a team, gain valuable skills to excel in your career. Perfect for marketers, analysts, sales managers, and entrepreneurs. Start mastering the product development process today.
What you’ll learn
- Product Development and Management
- Product Analysis
- Product Design vs UX Design
- Strategy of Product Development
- Customer Development
- Growth Hacking
- Unit-Economics
- Economy Monetization
- Gamification
- Mobile Marketing
- Product Planning
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Hello, everyone
My name is Andrey, I work in an international company that provides more 1000 clients of the corporate segment in IT-solutions for the development of mobile applications and web interfaces. As a Product Manager, I have been working for 7 years.
This is my new course on Product Management, where I collected the main aspects about my work enriched with real cases. You will be definitely interested in!
My course consists of 20 topics that reveal the whole essence of Product Management and its daily routine. We will consider both super-important and complex hard skills topics, analytics, building a product strategy, unit economics, soft skills — how to present your product and interact with your team. We will touch upon the important topic of product monetization, find out what are is a business model and how to apply it.
What you will learn
1. Test hypotheses
You will learn how to test the product even before its launching and understand whether customers will like it.
2. Analyze users and conduct CustDev**
You will know how to conduct interviews with users, identify their pains and needs, create marketable products.
3. Create a Product Backlog and roadmap**
You will understand how to develop the most accurate plan for creating a product, given important functions, research and possible errors.
4. Explore competitors**
Learn how to analyze the market using method TAM-SAM-SOM. You will learn how to identify successful products and weaknesses of competitors.
5. Understand the Unit-Economics and Economy monetization**
You will be able to develop a profitable financial model of the product and reduce the cost of launching it.
6. Manage a team using Agile and Scrum methodologies**
You will be able to optimize the work of employees and quickly create products without sacrificing quality.
Who this course is for:
For Marketers, Analysts, Sales-Managers
Explore every stage of development from the idea to the launching! Expand your competencies, take a new place in the team.
For Programmers
You will understand how to work with a Product Team and will be able to track Business Metrics of Products. Try yourself as a Product Manager!
For UX-designers
Learn how to bring your own products to the market! You will be able to create large-scale and expensive Projects.
For CTA
It doesn’t matter what you are — Product Manager, Marketing Manager, Start-up Founder or you just want to be a specialist managing development and building a cool team, or you have problems with you Start-up Project, your team isn’t developing and it seems that there is no way out — this course is for you! All taught from a Product Management insider.
Who this course is for:
- Marketers
- Sales-Managers
- Analysts
- Start-uppers
- Anyone looking to get a job in Product Management
- Entrepreneurs looking to master the product development process
- Owners of IT-companies
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