Learn Digital Marketing: Strategy, Tactics, Planning
Learn digital marketing strategies and tactics for business growth online. Understand SEO, SEM, social media, display, and programmatic advertising.
What you’ll learn
- Grow your business online and harness the power of digital marketing
- Learn digital marketing foundations in SEM, SEO, Social Media, Display, and Programmatic Video & Audio
- Learn, understand and create digital marketing strategies and multi-channel marketing plans
- Understand the buzzwords, terms, acronyms and all key areas of digital marketing
- Land a role in digital marketing
- Created in 2021 and continually updated!
This course cuts through the digital advertising hype and buzz words (most important ones are covered here) to give you a complete understanding of the different types of digital ads and tactics, how they’re bought, how much they cost, targeting available, and how to go about creating your own digital marketing strategies and plans based on specific goals aligned with your business objectives. Whether you’re a business owner, in advertising sales, want to break into marketing, or just someone who wants a more wholistic understanding of digital advertising, this is the course for you!
Key Areas Covered:
Distinction Between Digital Marketing Strategy and Tactics, and Importance of Each
Strengthen Your Website, the Digital Foundation
Ensure a strong user experience, good SEO and content
Determine Your Audience, Goals and Budget
Identify your target market, map out “personas” and set SMART Goals
Identify brand “voice” and ad messaging
How to set your ad budget
Understand The Channels in The Digital Marketing Funnel
Programmatic Video and Audio
Targeted Display Advertising
Social Media Advertising
Email Marketing
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
How to Create the Right Digital Marketing Plan for Your Business
Typical pricing models for each marketing channel
Identify your marketing budget and create the plan
Measure Your Results
Reporting Dashboards, Google Analytics and What to Look For in Reports
Digital marketing terms recap
Careers in digital marketing
Who this course is for:
- Current marketers and specialists who want to learn more about multi-channel digital marketing strategy
- Business owners who want an overview of all the popular digital marketing channels and strategies
- People who want to better understand SEO, paid search, social media marketing, OTT, programmatic audio, targeted display and email marketing
- Anyone who wants to learn how to create wholistic digital marketing plans
- Students who want to break into digital marketing full-time or freelance
- Advertising salespeople who want to learn more about digital strategy and tactics
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