Maximizing Marketing Momentum
Learn how to leverage traditional press, podcasts, and articles to identify marketing opportunities. Develop a marketing calendar and repurpose content for social media. Build a community of followers and position yourself as an industry authority. Perfect for personal brands, small organizations, and beginner solopreneurs.
What you’ll learn
- Identify Marketing Opportunities
- How to Leverage Traditional Press, Podcasts and Artices
- How to Repurpose Content for Social Media Posts
- How to Develop a Marketing Calendar
Unlike blatant advertising, content marketing allows for more avenues to share information with your audience. The diversity of content types lets you reach different types of audiences. From blog post to reels, content is vast and creating it can be taxing but it doesn’t have to be. Content marketing can be fun and spur creativity.
With a little preparation, you can continue to share relevant, compelling content with your online community. In this course, you will learn:
· How to anticipate marketing opportunities
· How to develop a marketing/content calendar
· How to repurpose your content
We will discuss methods to get more posts from your content and leverage some of the promotional opportunities you have that allow you to position yourself as an authority in your industry. Content marketing allows you to offer non-promotional content to your audience. They will get to engage with you and discover more about your brand without the call to make a purchase. Here’s a hint: the majority of your content should be non-promotional.
This allows you to build a community of followers who will look to you as the expert. The course will be great for those who have a personal brand, smaller organizations and novice content creators trying to generate new ways to keep the news feeds fed.
Who this course is for:
- Personal brands trying to figure out how to market their businesses
- Organizations with a small marketing team
- Beginner soloprenuers who are unfamiliar with marketing
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