Product Management Fundamentals
What you’ll learn
- Defining the role of a Product Management
- User Personas
- Product Planning
- Roadmaps
Product management is the business process of planning, developing, launching, and managing a product or service. It includes the entire lifecycle of a product, from ideation to development to go to market. Product managers are responsible for managing a company’s product line on a day-to-day basis. As a result, product managers are critical in both driving a company’s growth, margins, and revenue. They are responsible for the business case, conceptualizing, planning, product development, product marketing, and delivering products to their target market. Depending on the company size, industry, and history, product management has a variety of functions and roles. Frequently there is Profit and Loss (P&L) responsibility as a key metric for evaluating product manager performance. This course is meant for people who want to enter the field of product management or are new product management. This course will enable you to start your journey into product management. This course will deep dive into learning the mindset of a product manager and shifting from a service to a product based mindset. This course will also teach you about the work done by product managers on daily basis and some of the tools used them to manage their daily work and finally this course will teach you some methods to find an entry level job in the field of product management.
Who this course is for:
- All professionals wanting to move into product management roles
- Software Developers who want to shift to product management
- New Product Managers professionals who want to learn more about product management
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