Responsible Marketing And The Fundamentals Of Corporate Social Responsibility

Who is the course for?

This course is designed for anyone with an interest in marketing and sustainability. It’s also suitable for professionals and businesses looking to widen their knowledge of corporate social responsibility.

What topics will you cover?

Corporate social responsibility (CSR) – the fundamental principles, and applied case studies.

Responsibilities to stakeholders.

Sustainability – an exploration of this concept from the perspective of marketing, and applied case studies.

The Circular Economy and carbon footprint.

Responsible marketing – an account of the underpinning principles, and applied case studies.

The responsible consumer – an account of concepts relevant to responsible consumption. Case examples of initiatives allowing responsible consumption.

The Sharing Economy.

What will you achieve?

By the end of the course, you‘ll be able to…

Explain the concept of corporate social responsibility (CSR) and discuss its relevance to businesses.

Explain the concept of sustainability and evaluate its significance to marketing.

Explore applied examples of responsible marketing and debate its importance to business success.

Synthesise the thinking informing responsible consumption and discuss what we as consumers can do to consume responsibly.

Explain concepts such as the Circular Economy, the Sharing Economy and carbon footprint, and discuss what opportunities and challenges they pose to businesses and consumers.