Search Marketing – Online SEO and PPC Course
Build core skills to understand SEO, build effective PPC campaigns, and use Google Ads, Google Search Console, and Keyword research on this course from The OU.
This ExpertTrack is ideal for anyone who would like to build confidence in search marketing. You don’t need any prior digital or search marketing knowledge to join, although any work experience will help contextualise and enhance your learning.
Whether you are a beginner or have some understanding of search marketing in practice, each course is clearly explained in a way that’s suitable for all levels.
This ExpertTrack will help anyone who would like to plan and implement SEO or PPC campaigns to drive their business outcomes.
The courses are suitable for those who want to grow their skills in search marketing, whether new to the field and want to build their knowledge
traditional marketers and communicators who would like to accelerate their digital skills
or more experienced marketers who want to cement their knowledge and learn latest trends.
The content has a global focus and the skills you will learn can be applied to a wide range of marketing roles around the world.