Strategic Brand Management – Brand Marketing Course
Join experts at Advertising Week to discover the principles of brand management and learn how to build a brand identity and vision that resonates with your audience.
Who is the course for?
This course is designed for anyone who wants to understand the basics of branding and brand management.
This includes marketers who are working on brands for the first time and those moving into a role in an organisation where brand management is important.
What topics will you cover?
Understanding brand strategy
Using segmentation, targeting and positioning
Brand visions and missions
Brand identity and design
Brand architecture
Creating a brand plan
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