UMD: Online Advertising & Social Media

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This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.

Keeping this cookie enabled helps us to improve our website.

_ga_KX1T8LY23S : This cookie is used by Google Analytics to persist session state.

_ga : This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports.

__gads : This cookie is associated with the DoubleClick for Publishers service from Google. Its purpose is to do with the showing of adverts on the site, for which the owner may earn some revenue.

test_cookie : This cookie is set by DoubleClick (which is owned by Google) to determine if the website visitor's browser supports cookies.

IDE : This cookie is set by Doubleclick and carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.

This website uses the following additional cookies:

__gpi :Cookie is used by  Google various services for Marketing/Tracking