Video Marketing Strategy: Create Ads for Instagram and TikTok

What was the last video you stopped to watch on Instagram – and why? Video is the ultimate form of storytelling and can enable businesses to communicate like humans, not just brands. Co-founders of Canvas+Co Charlene Tassinari and Carly Potock help brands build video marketing strategies that drive new customer acquisition on various online platforms. They met while working at Google, and together launched multiple video creation tools, including the company’s first production partnership program: the YouTube Creative Directory.

In this online course, Charlene and Carly teach you how to create powerful video ads using just your mobile phone. Create a 15-30 second video ad from start to finish and learn how to use organic and paid strategies to get your brand noticed. Are you ready to create content that stops people scrolling?

Get to know the creative duo behind Canvas+Co. They talk through how they went from collaborating during their time working at Google to founding their own company, along with the influences that inspire them.

Look at why video matters, before diving into the different types of promotional videos that exist, from product content to how-tos. Then discover the difference between organic and paid video content and why the latter is an essential tool for business growth.

Time to establish your who, what, and where. Decide on who your target audience is, then define what action you would like them to take when they see your ad, from signing up to making a purchase. Use this information to choose which platform is best to reach your audience.

Move on to the creation of your ad, starting with a messaging strategy and storyboard with a strong hook, call to action, and more. Learn how to film a selfie-style video along with a product ad. Then learn how to easily edit your ads to include text and music.