Video Marketing With HubSpot Course
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With video becoming the #1 format used in content strategies, video marketing has never been more popular. Although marketers are excited to use video in their strategies, it can be difficult cutting through the noise to drive consistent results. In this course, you’ll learn how to develop a video marketing strategy for your business, produce high-quality marketing videos, distribute engaging video content with HubSpot, and report on your video efforts with HubSpot.
Course Curriculum
Developing a Video Marketing Strategy
Although it’s becoming easier to film and publish marketing videos online, not all businesses are seeing the ROI from their video efforts. Those that are engaging their audience and driving results are allocating time to developing a video marketing strategy before they hit record. In this lesson, you’ll learn the importance of video marketing in your inbound strategy, how to define your goal, how to choose the most effective type of video to produce, and how to outline a comprehensive video marketing strategy for your business.
Producing High-Quality Marketing Videos
Creating high-quality, impactful marketing videos doesn’t require fancy equipment or flashy graphics, but it does require a foundational understanding of video production and thorough planning between collaborators. Whether you’re planning to create your videos in-house or looking to outsource video help, understanding the video production process will ensure your final product resonates with viewers and drives engagement. In this lesson, you’ll learn what it takes to create a high-quality marketing video and whether to create videos in-house or by outsourcing help.
Distributing Marketing Videos With HubSpot
Research shows that one of the most important factors for creating effective marketing videos is effectively promoting your video. Luckily, HubSpot provides easy-to-use tools that help you promote your content online so that each new marketing video receives the audience it deserves. In this lesson, you’ll learn how to use HubSpot Video and HubSpot’s various marketing tools to distribute your videos online.
Video Marketing Reporting With HubSpot
Video marketing reporting is all about creating a process that helps you focus on important metrics, define what those metrics mean, and use that data to inform next steps. In this lesson, you’ll learn the importance of video marketing reporting, how to create an effective reporting process, and how to use HubSpot Video and HubSpot’s reporting tools to measure the success of your video efforts.
