Instagram Marketing Part 1 – Instagram Essentials and Content Creation
The essential online short course for budding insta-pros! Grow your personal or business account with our practical tips and tricks.
Who is the course for?
This course is designed with a wide range of learners in mind. People wanting to create great content for Instagram that the algorithm rewards, whether for business or personal accounts.
Business owners who want to ramp up Instagram engagement to build brand loyalty and turn followers into customers, as well as marketing professionals who want to up theirsocial game
Social media newbies will not find this course too advanced, we will give you the guidance you need to get started.
What topics will you cover?
Background to Instagram
Benefits of Instagram Marketing
Understanding the Instagram algorithm
Top Factors Which Influence Ranking
Creating Great Content
Maintaining a Consistent Theme
Planning a posting Schedule
Designing Grids
Sparking an Emotional Reaction
What will you achieve?
By the end of the course, you‘ll be able to…
Determine the key benefits of marketing and advertising on Instagram
Determine how a post is processed by the Instagram algorithm and identify the factors that influence ranking
Define ‘great visual content’ in terms of its characteristics and qualities
Apply strategies to grow and develop an organic instagram following and influence
