LinkedIn Marketing Essentials and Content Creation – Online Course
Discover how to successfully create a LinkedIn profile and the organic marketing tactics to help get you noticed with this social media marketing course.
Who is the course for?
Professionals wanting to learn how to use LinkedIn effectively for their personal brand and organisation marketing. This course is not specifically for marketers, it is a useful starting point for anyone looking to harness the opportunities available through LinkedIn.
What topics will you cover?
Understanding the LinkedIn landscape
Benefits and value of using LinkedIn
LinkedIn content and page types
Using LinkedIn search and algorithm
Building a LinkedIn content strategy
Effective content creation
What will you achieve?
By the end of the course, you‘ll be able to…
Define the key features of LinkedIn as a professional network
Identify which types of people and businesses can benefit from marketing on LinkedIn
Describe the different types of content presented on LinkedIn
Explain the key features of LinkedIn search functionality and how the algorithm works
