Content Marketing: From Planning to Execution

Creating relevant publications and maintaining long-term consistency is a worthy challenge in a fast-moving world of information like the internet. Digital marketing specialist Gustavo Miller, the brains behind content for brands like Red Bull, TV Globo, and Shopify, shares his method and the secrets he’s learned throughout his career to make your publications stand the test of time.

In this course, learn to create relevant content from scratch to increase the online visibility of your brand or business. Gustavo shows you how to find your voice with storytelling techniques, define your audience, and create a meticulous publication calendar.

Start the course by hearing a little about Gustavo’s background and how he discovered the best storytelling medium around: content marketing. He also talks about his biggest influences and his career-defining works.

Gustavo explains what content marketing entails and how to employ a content strategy using the “”three Hs.”” Next, learn how to find your tone of voice as well as define your identity and brand values.

After settling on a strategy, dive headfirst into content creation by selecting the best channels and platforms for your brand. Then Gustavo teaches you techniques for creating exclusive content, whether trending or atemporal, as well as SEO strategies for increasing organic traffic on your pages.

Wrap up the course putting all this into practice by organizing a publication calendar and hearing some final tips on additional indispensable tools. Also learn to evaluate your results by analyzing metrics and data.