CRM Fundamentals and Practice: How to Use Salesforce – Professional Development

Experience required

This ExpertTrack is suitable for anyone who wants to learn how to use Salesforce to improve customer experience. No prior experience is required for this customer experience management ExpertTrack. Some prior knowledge of customer relationship management, customer success, or customer experience design would be beneficial. This is not essential, however, as these courses cover fundamental aspects of customer relationship management.

During the ExpertTrack we’ll be using the Salesforce Trailblazer platform.

Getting started

This Salesforce ExpertTrack will help you understand how to improve customer experience using CRM systems. In particular, it will enhance the CRM skills and employability of:

early-stage or aspiring customer success and customer experience management professionals

early-career customer experience managers looking for a CRM consultant role

business development and sales professionals looking to improve customer experience

product and marketing professionals whose roles rely on customer data and customer experience design, or who require Salesforce skills and experience