Digital Communications Strategy for Non Profits
Learn how to create a powerful digital communications strategy for your charity with this comprehensive training course. Reach more people and make a bigger impact in the world. Perfect for marketing and communications professionals in non-profit organizations.
What you’ll learn
- Why use digital?
- SWOT Analysis and Digital Maturity
- Looking at your competitors
- How is your content performing?
- What can digital do for you?
- Audiences
- Managing your channels and content with purpose
- Risks and Governance
Have you always wanted to to implement a digital communications strategy for your charity but have no idea where to start? Would you like your digital comms to reach more people and be more impactful?
This course is especially for charities just like you, who are working to make the world a better place. I know how hard it can be to find the time to introduce a digital comms strategy or to even know where to start or what to include.
I have created this training course as someone who has been through the process before and I will guide you through each section of a digital communications strategy – from auditing content, to your digital purpose, to governance. By completing each module and the exercises within it, you will finish with a draft strategy that you can present to your teams and senior leadership. And most importantly – put into practice!
There are eight modules in this course and there will be at least one exercise for you to complete. Many of these exercises will take you some time to finish outside of the course as they will require information from your analytics, speaking with your colleagues or getting your team’s input. So I would recommend using each video module as a starting point before going away to do the exercises for that particular section. Once you have completed the exercises, come back and do the next module.
Who this course is for:
- Marketing and communications professionals
- People who work for charities or non-profit organisations
- Anyone who wants to improve their digital communications for their organisation
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