Digital Marketing Foundation Course 2024
What you’ll learn
- What is Marketing
- Types of Marketing – Offline and Online
- Introduction to Digital Marketing
- Areas of Digital Marketing
- Search Engine Optimization in Digital Marketing
- Social Media in Digital Marketing
- Email Marketing in Digital Marketing
- Online Reputation and Management in Digital Marketing
Embark on your journey to become a digital marketing expert with our comprehensive course. Covering both offline and online marketing essentials, this program introduces the core aspects of digital marketing, including organic, inorganic, and brand mediums.
Course Content:
Covers marketing essentials, blending offline and online strategies.
Introduces digital marketing key mediums: organic, inorganic, and brand mediums.
Key Areas:
SEO (Search Engine Optimization)
SMO (Social Media Optimization)
SEM (Search Engine Marketing)
Email Marketing
Mobile Marketing
Marketing Goals:
Attract new customers by providing superior value.
Retain and grow existing customers through satisfaction.
Digital Marketing:
Focuses on selling goods and services via online platforms.
Historical Context:
Marketing established as a significant term by Philip Kotler in 1967.
Objectives:
Deliver customer satisfaction profitably.
Effective marketing stems from meticulous planning and execution.
Marketing aims to deliver customer satisfaction profitably. Effective marketing stems from meticulous planning and execution. Philip Kotler, a distinguished professor, established marketing as a crucial industry term in 1967.
The primary objectives of marketing are to attract new customers by providing superior value and to retain and expand existing customer bases through satisfaction. Digital marketing, in particular, focuses on promoting goods and services via online platforms. Start now and transform into a digital marketing pro.
Who this course is for:
- Beginners and anybody interested in learning Digital Marketing from Scratch
- Anyone who wants to change their career to Digital Marketing
- Anyone who wants to have a career in Digital Marketing as Social Media Marketing Specialist
- Anyone who wants to have a career in Digital Marketing as Search Engine Marketing Specialist
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