Essentials of Effective Key Account Management
Learn essential skills for successful key account management. Develop strategies, manage portfolios, and handle profit and loss. Master change management and project implications. Ideal for professionals, students, and sales executives looking to excel in key account management.
What you’ll learn
- Techniques and nuances of all the essential skills required in key account management role.
- Account Development strategy and portfolio management
- Profit & Loss management of portfolio of accounts
- How to manage escalation and convert the business relationship into long term partnership
- Change management techniques
- Important ingredients of business reviews
- Project management implications on account management roles
- Program governance
This course is curated to guide professionals to become a successful key account manager and help their organisation in achieving its strategic goal. The program will help you to sharpen the skills in existing key account managers roles, beginners can learn the nuances before stepping into key account management jobs and assist you to switch your career into key account management roles. The program will cover the following subjects.
Goal Alignment & Stakeholders engagement
Account Development Strategies
Profit & Loss Management
Escalation Management
Change Management techniques
How to prepare for a Business Review
Project Management & Business Analytics implication in account management functions
Program governance
Who this course is for:
- Working professionals
- Students
- Management Trainees
- Key Account Management professionals
- Sales Executives
- Beginner in sales and key account management
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