Facebook Marketing – Online Course
Learn the essential knowledge, skills, tactics and strategy for effective free and paid Facebook marketing.
Who is the course for?
This course is for people who want to understand how to do organic and paid advertising on Facebook.
Business owners who want to ramp up Facebook engagement to build brand loyalty and turn followers into customers
Marketing professionals who want to up their game
Social media newbies who just want to know what they need to do to get started
What topics will you cover?
Week 1 – Facebook Essentials
The Facebook Landscape
Core Features
Cracking the Facebook Algorithm
Pages, Groups, Events
Organic (free) Tactics
Week 2 – Facebook Strategy
Facebook Platforms
Facebook Advertising Tactics
Benefits of Facebook Advertising
Paid Advertising Strategy
Understanding Buyer Stages
What will you achieve?
By the end of the course, you‘ll be able to…
Describe Facebook usage rates worldwide and in Australia
Identify the important features of Facebook
Explain how the Facebook algorithm works
Describe the benefits of advertising on Facebook
Identify the three key advertising platforms on Facebook and describe their functionality
Describe the features and placements of Facebook Ads
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