How to Sell Google Ads
Learn how to sell and price your Google Ads services effectively with this comprehensive course. Perfect for Google Ads experts, marketers, freelancers, and agency owners.
What you’ll learn
- How to sell your Google Ads services
- Why Google Ads and When
- How to price your Google ads services
- How to build proper expectations
The first thing is that to buy and to sell Google Ads are the opposite sides yet of the same win-win process. The second thing is that there is no magic around Google Ads with secret tricks like to optimize conversion cost from $100 to $1 in one week… It’s just a job that needs to be done regularly and in an expert way. At least, we think we have a right to say so, as we’ve trained Google Reps in Barcelona and Lisbon, so as the official Google Support trainers we would’ve definitely have at least some clue of any hidden ideas. However, happy to share all the details and practical advices divided into six big chapters:
Why Run Google Ads
Ads Vs. Organic
Search Ads Vs. Social
Common Reasons to Run Google Ads
Expectations
Results
Performance Vs. Time
Bids, Volume, and Costs
Finding the Right Clients
High-Performance Industries
The Holy Grail of Clients
2 Step Sales System
Discovery Call
Strategy Call
Pricing Your Services
Expected Time Investment
Service Packages & System Costs
Pricing Models
On-Boarding
Client Questionnaire
Client On-Boarding Documents
System Set-Up
Client Success
Lead Notifications
Reporting
Monthly Check-Ins
BONUS I: Freelancing on Upwork
BONUS II: Sell Your Google Ads Expertise with Google Ads Audit
Overall, we’re pretty realistic about our skills of selling Google Ads expert services under our Google Ads expert group execution, as well as by helping to hire or audit an external expert. The second option has also taught us a lot about how to partner with Google Ads freelancers and supervise their services. To sum up. The expectations experts build in their client’s head while they sell Google Ads management – are intended to match their actual expert responsibilities of developing clients’ business.
Who this course is for:
- Google Ads experts
- Marketers
- Freelancers
- Agency owners
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