Introduction to E-Mail Marketing With Mailchimp
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Learn to create and manage email marketing campaigns and design a strategic plan
Want to build effective email marketing campaigns? Learn how with Néstor Tejero, a strategy and marketing consultant with more than a decade of experience. He’s worked with brands and institutions such as ONCE, Ayuda en Acción, and Loewe.
In this online course, he teaches you how to manage your email marketing campaigns with Mailchimp, one of the web’s leading platforms for sending mass emails and newsletters. Learn to leverage the features of this platform to connect with your clients and prospects through email to build brand loyalty and boost sales.
Begin by getting to know Néstor Tejero, his professional career, and the influences that inspire his work.
Continue with an introduction to email marketing, covering essential concepts such as campaigns, templates, lists, reports, and profiles. Then, see how to set up a Mailchimp account before exploring the interface and its features.
Once you’re familiar with the platform, create a test database and map out your subscriber acquisition strategy. Discover how to segment your database and categorize your audiences based on factors such as behavior, location, gender, age, preferences, etc.
Next, learn to create and execute campaigns, as well as specify which landing pages you want your target audience to see. Néstor also shows you how to avoid your newsletters from being filtered as spam so that they always reach their destination.
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